Monday 13 May 2013

Great Canadian Craft - my Afterthoughts

The Spring Fling 2013 Edition of the Great Canadian Craft was going to be my largest craft fair ever. (Okay, though it may not speak volumes, as I have only participated in one event beforehand, my expectation was high! Read on...) The venue at the Vancouver Convention Center alone conjured images of clustering shoppers in slick, bright exhibition halls. Also, there were two cruise ships entering and departing the nearby port over the weekend. Excitedly, I opted for the biggest space available (a 10' by 10), and even splurged on the option to have a corner booth. Fancy, right? But alas, it did not have the huge turn-out to match my perhaps unrealistic expectations. 

Nevertheless, I was really pleased with how our booth looked! Visualizing a design in your head doesn't always translate well in real life, but this (and chatting with cool people like Lisa Cinar of Draw Me a Lion, and Brittany van Dyck of type B) definitely made the weekend worthwhile. One lady even awarded me "Best Booth Design" unofficially, of course, as she walked by. Wee!
The Fiber Lab Family Photo

Looking forward, here are a few things that I will definitely investigate when deciding which craft fairs to sign up for:

1. Corner Booth Option:  Some craft fairs will give you an option for a corner booth for an extra fee. Whether it's worth it really depends on the layout of the entire space. For example, in a space with clearly defined aisles that force people traffic in specific directions, a corner booth definitely has its advantages. Shoppers are also more likely to visit each and every booth. 

Splurge for Corner? Go for it!

However, in a grid style layout, people tend to wander around aimlessly, with crowds gathering in the center. In this case, corner booths do not stand out at all. Exterior corner booths can even feel somewhat deserted. 

Splurge for Corner? Nope.

2. Electricity / Wireless Internet: If you need these, always check with the organizer or the venue for availability and fee. It can really add up.
3. Entry Fee: A cheap and affordable entry fee for shoppers helps ensuring a large crowd. 

Oh, another thing I learned is that I really love designing booths! I can spend months daydreaming about them. Please feel free to comment, or send me a message if you ever need display ideas or consultation! 

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